Hj. Asih Kurnianingsih, SE., MM
Asisten Ahli / Penata Muda Tk.I (Gol. III/b) - Universitas Banten Jaya
NIDN: 0405078311
SINTA ID: 6831703
HOME BASE: Manajemen Retail
Riwayat Pendidikan
2017 - Lulus S2
Universitas Sultan Ageng Tirtayasa
Program Studi Magister Manajemen
2005- Lulus S1
Universitas Sultan Ageng Tirtayasa
Program Studi Ekonomi Manajemen
Mata Kuliah Diampu
Digital Marketing
Business Digital
Metodologi Penelitian
Manajemen Hubungan Pelanggan
Publikasi Pilihan
Hedonic value and its influence on consumers: Systematic literature review (International Journal of Innovative Research and Scientific Studies, 2025).
FOMO in Digital Consumer Behavior: A Systematic Review of Theories, Strategies, and Psychological Outcomes (Dirosatuna Journal of Islamic Studies, 2025).
The Influence of Transformational Leadership and Intrinsic Motivation on Employee Performance with Discipline as An Intervening Variable (Jurnal Ekonomi, Bisnis & Entrepreneurship, 2024)
